Ketel One Botanicals

Product Launch

Role: On-Premise Account Executive

the story.

Ketel One Family-Made Vodka has been distilled for 11 generations, 327 years, by the Nolet family in Schiedam, Holland. Each bottle is crafted with care, taking the family motto into consideration - “Quality before everything.”

Today, consumers prioritize healthy or socially-conscious options more often than they ever have before. This shift towards a more conscious living directly impacts how and what consumers eat and drink.

Lower alcohol cocktails have become staples at mixology focused bars and restaurants across the country in order to fulfill the wants of these consumers.

In order to meet this newfound demand, the Nolet family behind Ketel One Family-Made Vodka launched the Ketel One Botanicals - Ketel One Vodka which is distilled with real botanicals and infused with natural fruit essences.

summary.

I focused specifically on high-end mixology bar and restaurant accounts in the Minneapolis market in order to earn new distribution and drive incremental case sales.

During product launch time-period, I secured distribution in 50% of account base, leading to a 15% overall increase in case orders across market.

Mystically Mint*

Herbaceous, fresh and delicate, this mint-forward cocktail awakens the palate with its subtle yet sweet, earthy flavor.

Ingredients:

• 1 1/2 oz. Ketel One Botanical Cucumber & Mint

• 1/4 oz. Elderflower Liqueur

• 3 oz. Fever Tree Soda Water

• 3-4 slices Lime

• 1-2 sprigs Mint

• 1-2 sprigs Basil

Preparation: Combine first three ingredients in a wine glass over ice. Garnish with sliced lime wheels, mint and basil.

Peachy Clean*

A true crowd pleaser, this crisp, fresh tasting, fruit-forward cocktail is the perfect addition to any celebration.

Ingredients:

• 1 1/2 oz. Ketel One Botanical Peach & Orange Blossom

• 3 oz. Fever Tree Soda Water

• 1 tsp. Raw Honey (Optional)

• 4-5 slices Peach

• 4-5 slices Lemon

• 1-2 sprigs Mint

Preparation: Muddle peach and lemon slices in a cocktail shaker to combine. Add Ketel One Botanical Peach and Orange Blossom, honey (optional) and ice, shake well. Pour contents of shaker in a wine glass over fresh ice and top with club soda. Garnish with peach and lemon slices as well as a sprig of mint.

Rosy Glow*

Slightly spicy, zesty and aromatic, this cocktail seamlessly transitions from summer to fall.

Ingredients:

• 1 1/2 oz. Ketel One Botanical Grapefruit & Rose

• 1/2 oz. Fresh Lemon Juice

• 3 dashes Angostura Bitters

• 2 oz. Fever Tree Refreshingly Light Ginger Beer

• 7-8 Raspberries

• 1-2 slices Ginger

• 1-2 slices Lime

Preparation: Lightly muddle raspberries and combine with the first three ingredients in a cocktail shaker. Add ice and shake vigorously. Strain contents into a wine glass over fresh ice and top with ginger beer. Garnish with fresh ginger and lime.