Distance Between Dreams Newport Film Premiere
Role: Project Manager
the story.
Distance Between Dreams brings to life the most historic year in big wave surfing through the eyes of Red Bull surfing athlete, Ian Walsh. His goal was to redefine the upper limits of what is considered a ‘rideable' wave.’
Ian traveled with brothers Shaun, DK and Luke, chasing the massive El Nino powered swells across the Pacific, bonding together and progressing surfing to new heights. Walsh was tested physically and mentally as he worked to paddle into the biggest waves they could.
Ian Walsh was born in Newport, Rhode Island before moving to Maui and playing host to premiere his newest film from Red Bull Media House was the perfect fit for the market.
summary.
I worked directly with Red Bull Media House team to develop an activation plan for this premiere. It included -
Partnership with east coast surfing legend (and Ian’s godfather) Sid Abbruzzi. the Water Brothers surf brand and Newport Film
Red carpet cocktail reception w/ custom themed Red Bull cocktails
Premiere of Distance Between Dreams at Jane Pickens Theatre
VIP after party at on-premise account
Local distributor collaboration to increase event awareness + generate in-store displays
The event was an incredible ‘Welcome Home’ to Ian and his family and an overall resounding success with a sold out crowd of 472 seats, 1 new on-premise account signed that hosted the after party, 200+ cans sampled, 2 custom Red Bull cocktails, autograph signing and 8 in-store displays placed locally drawing awareness to event and increasing case sales in market.
