Red Bull Air Force x
UConn Skydive
Role: Project Manager
the story.
Red Bull works to Give Wings to people & their ideas. This could come about in any number of ways, and at UCONN, we identified a way to do this in a way that no other brand on the planet could.
The UCONN Student Skydiving team was one of the largest and most competitive collegiate skydiving teams in the country, with the hardware to back it up, including a gold, silver & 2 bronzes at the 2015 Collegiate Nationals.
As these students continued to push their limits, sharpen their skills and add to their medal count, they began to brainstorm a way of leaving their mark at UCONN. With Red Bull being completely locked out of being sold on campus, we strategized with them on how to do this in true Red Bull form.
summary.
Red Bull professional skydivers Jeff Provenzano & Amy Chmelecki from the Red Bull Air Force visited Connecticut to work with this team, providing them with an unmatched learning opportunity and Red Bull experience.
In leaving their mark at UCONN, the team, along with Jeff & Amy made a jump into the middle of campus during Spring Fling weekend, truly bringing the World of Red Bull to life for those students and everyone watching.
I led the project planning, operations & execution, collaborating directly with UCONN, the skydiving team & our professional athletes.