Air France
DFW - CDG Route Launch
Role: Experiential Producer
the story.
“Air France is accustomed to cruising at 30,000 feet but when it came time to celebrate the launch of its new non-stop route, BI WORLDWIDE stayed grounded in every detail throughout this experiential marketing event.
The goal: offer unique experiences to educate, honor and thank key business partners and consumers, as well as local government and airport officials. And do all of this while incorporating the coming together of the French and Texan cultures.”*
summary.
“For a launch of this magnitude, one event wasn’t enough. BI WORLDWIDE’s experiential marketing team planned a multi-day celebration that included:
A ribbon cutting ceremony at DFW Airport by Air France CEO Anne Rigail, senior leadership, crew and passengers
A luncheon at a local French restaurant for business partners and top customers to highlight the strategy behind the new route
A private suite at a Texas Rangers baseball game for top customers to honor the great American pastime with a touch of French flair”*
As Experiential Event Manager, I worked directly with our Experiential Creative Director to develop the idea for this activation, managing budget start-finish, working directly with suppliers and vendors for all assets and onsite execution.
